It’s easy to do project-based learning, it’s just hard to do it well. Project-based learning is a great way to engage students, to encourage collaboration and creativity, and to promote authentic work ...

Personalization is not a quick project, it’s a journey. The realists also need to convince internal naysayers concerned about (a) the expense and complexity of the project or (b) that scale may be ...

“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications. Organizations have been turning to ...

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of ...

E-commerce has come a long way in the past few years. Businesses can no longer put up a virtual storefront and promise to ship items quickly and assume customers will show up. Their e-commerce ...

How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...