The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

For things you can’t stick a regular Tile tracker on For things you can’t stick a regular Tile tracker on is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of ...

Of every 100 QR codes generated on QRCodeStack this year, only three were static. The remaining 97 were dynamic - codes whose ...

While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...

Known for featuring consumer-generated images on its bottle labels, Jones Soda Co. is facilitating voter registration within minutes using labels equipped with QR codes. It’s a GenZ-focused initiative ...

Spanish fast fashion giant Zara filed a lawsuit last week accusing Shopify seller Thiliko of removing the tags from Zara clothing, replacing them with its own labels and re-selling the goods under its ...

Don’t be surprised if your next Coke or Pepsi comes with something extra on the can. The nation’s biggest beverage companies ...

The Senate this week voted to approve a bill that would require foods with genetically modified ingredients to have those ingredients labeled, Reuters reports. It will now head to the House of ...